Kevin Simcock

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This is just a quick post but it will give some valuable insight into the world of communication. I’ve worked in the ad world now for a while and it never ceases to amaze me that companies all over the world, big and small are still making the same mistakes. It’s like nothing really changes that much.

If marketers want to be more effective with their communication, try this tip. Stop trying to target everyone. It doesn’t work. You can’t speak to 24 year old with the same message as you use with a 50 year old. They have nothing in common. Get focused with your audience. Really focused. Then forget the rest. By doing so you will actually be more effective. Your messaging becomes more relevant to your core group of consumers and thus they become more responsive.

Try it and watch what happens. It will be more effective I promise.

Until next time.

Cheers

Kevin

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