Kevin Simcock

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Can brands be emotional and get away with it?

What happens when a brand decides to use heartfelt emotion to sell its brand? Do you buy into it? Do you feel more of a connection towards the brand? Does it make you want to buy the brand any more or less than you did before? The¬†ultimate goal of any brand communication is to sell. […]

Cha-cha-changes

We all know that communications and the industry that fuels it is changing. It’s nothing new. People have been saying it for years. It seems that there is always someone who screams, this media is dead or that media is dead and people no longer like brands at all, what are you going to do? […]

View from the inside

This is just a quick post but it will give some valuable insight into the world of communication. I’ve worked in the ad world now for a while and it never ceases to amaze me that companies all over the world, big and small are still making the same mistakes. It’s like nothing really changes […]

I ALWAYS CHALLENGE. COMFORTABLE IS MY NEMESIS. CURIOSITY FUELS ME.