Kevin Simcock

Kevin Simcock


Global Creative Leader

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Skills

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There is a difference between doing something right and doing the right thing. I find the balance between both.

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I ALWAYS CHALLENGE. COMFORTABLE IS MY NEMESIS. CURIOSITY FUELS ME.

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Rants and Raves

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Can brands be emotional and get away with it?

What happens when a brand decides to use heartfelt emotion to sell its brand? Do you buy into it? Do you feel more of a connection towards the brand? Does it make you want to buy the brand any more or less than you did before? The ultimate goal of any brand communication is to sell. […]

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I HATE EGOS. I LOVE SMART IDEAS. I’M ALWAYS LEARNING.

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